Mattel Unveils Exclusive Collectibles and Immersive Experiences at SDCC 2024

Mattel is bringing an array of exclusive collectibles and immersive experiences to SDCC 2024!
Mattel SDCC 2024

Mattel is set to make a grand return to Comic-Con International in San Diego, California, with an impressive lineup of collectibles and immersive brand experiences. From July 25th to July 28th, fans can visit the Mattel booth (#3029 in Hall D) to purchase exclusive products, attend engaging events, and participate in exciting activities.

Exclusive Collectibles and New Products

This year, Mattel Creations will debut twelve new products across various iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, Masters of the Universe®, WWE®, and Jurassic World®. Some highlights from the product lineup include:

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  • Deadfast Ghoulia Yelps: This superhero doll comes with “iclawnic” accessories, celebrating the return of Ghoulia Yelps as Deadfast.
  • Fisher Price® Little People Collector Batman 85th Anniversary Set: Commemorating legendary portrayals of Batman, this set is a must-have for collectors.
  • Hot Wheels® Batmobile Collector Set: Featuring iconic Batmobiles from different Batman eras, this set includes mini-figurines and special packaging.
  • Jurassic World Hammond Collection Bubbles Up Jimmy Buffett Figure: Inspired by Jimmy Buffett’s cameo in the 2015 film, this figure stands on a tiki hut-style base with a rotating Dimorphodon.

Exciting Panels and Activities

Mattel’s presence at SDCC 2024 is packed with panels, autograph signings, and interactive events:

  • WWE Elite Squad Panel: Featuring WWE Superstars CM Punk and Zoey Stark, this panel will reveal new action figures and exclusive behind-the-scenes stories.
  • Masters of the Universe Celebrity Interview and Product Reveals: Moderated by Griffin Newman, this panel will include interviews with Melendy Britt (She-Ra), Cam Clarke (He-Man), and Anthony De Longis (Blade).
  • Her Universe Fashion Show: Celebrating its 10th anniversary, this show will be hosted by Ashley Eckstein and Michael James Scott, featuring 25 custom geek couture looks.

How to Participate

Fans eager to attend the Mattel events and purchase exclusive products should head to the Mattel booth (#3029 in Hall D). To ensure entry, it’s recommended to reserve time slots through the San Diego Comic-Con Exclusives Portal, with a limited number of products available post-convention.

For more information and to keep up with the latest updates, visit Mattel Creations SDCC 2024 Product Lineup.

Mattel SDCC 2024

What Mattel product are you most excited to see at SDCC 2024? Will you be attending any of the panels or events? Share your thoughts and experiences on social media!

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Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.