In a groundbreaking collaboration, Mattel, AirConsole, and BMW Group have announced the world premiere of UNO® Car Party!—an exciting new version of the beloved card game designed for in-car gaming. This innovative experience will be revealed at Gamescom 2024 in Cologne, Germany, where attendees can be among the first to play the game in the latest BMW X3. Starting on August 21st, UNO® Car Party! will roll out to over 500,000 BMW and MINI vehicles via the AirConsole platform, allowing drivers and passengers alike to enjoy the classic game in a whole new way.
A Game-Changing Experience
The partnership between BMW Group, AirConsole, and Mattel marks a significant leap forward in in-car entertainment. By transforming UNO® into a connected game for the car, the collaboration introduces a unique social experience for families and friends during road trips and rest stops. AirConsole’s innovative system allows up to four players to connect their personal devices to the vehicle’s infotainment system, turning every journey into a fun-filled adventure. The game can only be played when the vehicle is stationary, ensuring safety remains a priority.
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Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations, expressed his excitement, saying, “We continue to increase the value of the overall digital experience for our customers. Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”
Bringing UNO® to the Road
The simplicity and universal appeal of UNO® make it a perfect fit for in-car gaming. Whether it’s a quick pit stop or a longer break during a journey, UNO® Car Party! offers an engaging and entertaining way for passengers to pass the time. Each player can secretly view their cards on their phone, while the main action unfolds on the car’s infotainment screen—an experience that can only be achieved through AirConsole’s seamless integration of phone-controlled gaming.
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Anthony Cliquot, CEO of AirConsole, highlighted the uniqueness of the experience: “UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware, and our phone-controlled gaming experience. This is an experience that would be impossible to achieve using only touchscreen or Bluetooth controls on the infotainment system.”
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, added, “UNO is perfect for in-car gaming because it’s highly engaging and brings people together. Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”
A New Era of In-Car Entertainment
Since 2022, the BMW Group and AirConsole partnership has been at the forefront of pioneering in-car gaming. The AirConsole platform, now available in BMW and MINI vehicles, has introduced a wide range of popular games, with UNO® Car Party! being the latest addition. This collaboration reflects the growing trend of integrating intuitive and innovative gameplay into the driving experience, enhancing the overall journey for passengers.
As UNO® continues to evolve and surprise fans with new and exciting offerings, UNO® Car Party! represents a major milestone in the game’s legacy. With over 50 years of history, the game remains a global favorite, bringing joy, competition, and inclusivity to players of all ages.
Get Ready to Play
Starting August 21st, drivers and passengers can join in on the fun as UNO® Car Party! becomes available in over 500,000 BMW and MINI vehicles through the AirConsole platform. Don’t miss out on this unique opportunity to experience the world’s #1 card game in an entirely new setting.
Are you ready to take your road trips to the next level with UNO® Car Party!? What other classic games would you love to see adapted for in-car gaming? Share your excitement and thoughts with us on social media!
