Mattel, Inc., in partnership with Sony Pictures Entertainment and Escape Artists, has announced the development of a live-action feature film based on the classic View-Master toy. Originally introduced in 1939, the View-Master became an iconic stereoscopic device that brought 3-D images to life, captivating children and adults alike for generations. The upcoming movie aims to modernize the beloved toy’s sense of wonder and adventure, introducing a new era of storytelling to audiences worldwide.
A Beloved Toy with Boundless Storytelling Potential
The View-Master has long been a window to worlds of imagination, inspiring countless adventures and stories for its users. Robbie Brenner, President of Mattel Films, emphasized the storytelling possibilities that the View-Master brings to the table: “View-Master has inspired generations to embark on boundless adventures… We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life.”
Producer Todd Black of Escape Artists also shared his enthusiasm for reintroducing the iconic toy to today’s audience. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience,” Black said. Escape Artists, known for films like The Pursuit of Happyness and Fences, brings their filmmaking expertise to what promises to be a fresh, imaginative take on this timeless classic.
A Collaborative Vision for Family Entertainment
This collaboration marks another project in Mattel’s ongoing partnership with Escape Artists, which includes the upcoming Masters of the Universe live-action feature. With Kevin McKeon and Arturo Thur de Koós overseeing the View-Master project for Mattel Films, and Todd Black, Jason Blumenthal, Steve Tisch, and Tony Shaw producing, the stage is set for a family adventure that stays true to the spirit of the toy while delivering a modern cinematic experience.
Under the leadership of two-time Academy Award-nominee Robbie Brenner, Mattel Films continues its mission to create standout, culturally resonant films based on its iconic brands. The View-Master movie is the latest addition to a lineup that includes major franchises like Barbie, Hot Wheels, and Masters of the Universe, all set to captivate audiences globally.
For more information about Mattel and its iconic brand portfolio, visit mattel.com.
Are you excited to see how the iconic View-Master toy will translate to the big screen? What kind of new adventures do you hope this film will explore? Do you think the film will inspire a new generation of View-Master fans? Share your reactions with us on social media!
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