Mattel, Inc. and Disney have officially renewed their multi-year global licensing agreement for the Toy Story franchise, setting the stage for a wave of exciting new product releases in celebration of the film’s 30th anniversary and the much-anticipated arrival of Toy Story 5 on June 19, 2026. The partnership ensures that Mattel will continue to develop and distribute an expansive array of Toy Story toys across action figures, vehicles, radio control products, games, and plush items for fans around the world.
Honoring a Legacy of Imagination and Play
The renewed licensing deal builds on decades of collaboration between Mattel and Disney, reinforcing a trusted partnership that began in the 1990s with the debut of Pixar’s original Toy Story. As the first-ever fully computer-animated feature film, Toy Story reshaped modern animation and introduced a cast of characters that quickly became cultural icons. Over the past 30 years, the iconic toy company has helped bring these characters to life for generations of fans through innovative and heartfelt toys.
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Now, as the legendary film approaches its 30th anniversary, Mattel is already rolling out new products designed to commemorate the film’s enduring impact. These offerings include refreshed versions of classic toys and playsets, while new additions in the action figure and plush categories spotlight fan-favorite characters like Woody, Buzz Lightyear, Jessie, and Bo Peep.
Looking Ahead to Toy Story 5
With the announcement of Toy Story 5 hitting theaters in summer 2026, Mattel has big plans to align its toy lineup with the upcoming movie. The company’s action figure range will expand to feature key moments and characters from the new film, and the beloved UNO card game will receive a Toy Story 5-themed edition, complete with a custom rule inspired by the movie.
Additional releases will include a new plush range and remote-controlled products designed to bring cinematic moments into the real world. Toy-inspired versions of scenes from the film will also join the Little People lineup, while the Imaginext brand introduces a new wave of toys with interactive and imaginative play at the forefront. Fans can also expect themed iterations of family favorites like Kerplunk! and Tumblin’ Monkeys, reinforcing the diverse toy portfolio of the iconic brand.
A Shared Commitment to Storytelling and Innovation
Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, spoke on the legacy and future of the collaboration, saying,
“Toy Story has been a beloved cornerstone of storytelling and imagination for generations, and Mattel is honored to have been part of the journey with Disney over the past 30 years. As we look ahead to the excitement of the fifth film, we will continue to create toys and products that showcase the joy, surprise, and fun that has made Toy Story an incredible property for families and fans of all ages.”
Paul Southern, Senior Vice President of Global Brand Commercialization at Disney Consumer Products, added,
“Throughout the many years of Disney’s collaboration with Mattel, fans have taken their imagination and love for Toy Story characters to infinity and beyond through the magic of play. By celebrating the 30th anniversary of Toy Story and the anticipation of Toy Story 5 through new products, we will pay tribute to the legacy of this beloved brand and its influence on culture, while engaging with new and existing fans.”
Celebrating 30 Years of Toy Story and 80 Years of Mattel
In addition to celebrating 30 years of toys coming to life, Mattel itself is preparing to mark a milestone anniversary—80 years of operation in 2025. The dual anniversaries underscore the deep roots both companies have in shaping childhoods and popular culture through storytelling and innovation.
With fresh products on shelves now and more in the pipeline for 2026, fans old and new will have plenty of opportunities to continue their adventures with Woody, Buzz, and the whole gang. As excitement builds for Toy Story 5, this renewed partnership reaffirms Mattel and Disney’s shared vision for delivering wonder through play.
What are you most excited to see from the Toy Story 5 toy line? Will you be picking up the commemorative anniversary figures or holding out for the movie tie-ins? Which character do you hope gets a spotlight in the new Imaginext collection? Let us know on social media!
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