Mattel Announces 12 Days of Fandom, an Incredible 288-Hour San Diego Comic-Con Sale

Mattel announces the "12 Days of Fandom," an incredible 288-hour sale of their 2022 San Diego Comic-Con lineup.

Mattel announces the “12 Days of Fandom,” an incredible 288-hour sale of their 2022 San Diego Comic-Con lineup.

Mattel is launching an epic 288-hour sale known as the “12 days of Fandom.” This incredible event will feature exclusive new collectibles from some of the toy giant’s most iconic properties including Hot Wheels, WWE, Jurassic World, Star Wars, Masters of the Universe, and more! The first Day of Fandom begins on July 11 and continues through July 24, 2022. Products will be available online and on the show floor at their booths #3029 and #2945. Fans can stay up-to-date with each Day of Fandom by going to We will also be sharing each day’s news on our Social Media.

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“We’re excited to reconnect with our fans at San Diego Comic-Con and further celebrate the world-renowned pop culture events with our fans who can’t attend in person. With this year’s ‘12 Days of Fandom’, Mattel will honor several iconic properties that have built an incredible fan legacy. With exclusive products and more, we will certainly appeal to a wide range of fandoms and we’re thrilled to
formally debut them during our ‘12 Days of Fandom’ event.”

PJ Lewis, VP – Global Marketing & Portfolio Leader

The Official “12 Days of Fandom” Event Information:

Mattel SDCC

WHAT:           Kickstarting Mattel’s presence at San Diego Comic-Con, Mattel Creations brings fans the hottest exclusive collectibles from beloved properties, including Hot Wheels, WWE, Jurassic World, Masters of the Universe and more during “12 Days of Fandom.” The celebration will unveil the first product drop on July 11, ultimately providing fans with a 288-hour sale of the 2022 line up heading into this year’s convention.

Fans can stay up-to-date with daily announcements and drops by visiting, the exclusive destination for all things Mattel.

San Diego Comic-Con International SDCC

During San Diego Comic-Con, Mattel will present a variety of fan-forward activations, including panels, signings, special guest appearances, product showcases, incredible installations for the perfect photo-op, and displays of the “12 Days of Fandom” items at booths #3029 and #2945.

WHEN:           July 11 – 24, 2022


Mattel SDCC Masters of the Universe Cryptoys

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The first day of the “12 Days of Fandom” begin on Monday, July 11, 2022. Be sure to follow our social media for instant updates.


Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.

Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at


Are you excited about the “12 Days of Fandom?” What exclusives are you hoping to see and why is a Hot Wheel of Mando’s new ship? What is your lucky number and do you think the product you want will be revealed on that day? Let us know what you think in the comments below and talk to us about all things Comic-Con on Twitter!

Source: Mattel

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Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.