TRANSFORMERS ONE: Hasbro Unveils New Slate of Products for Upcoming Animated Movie

With the new CG-animated Transformers One animated feature on the horizon, that means there will be a line of new Transformers products to go along with the upcoming animated feature.
Transformes One - toy lineup featured

With the new CG-animated Transformers One animated feature on the horizon, that means there will be a line of new Transformers products to go along with the upcoming animated feature. Hasbro recently revealed a new wave of Transformers One products that will be hitting toy shelves later this summer ahead of the upcoming film’s release.

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These new figures include the Power Flip Optimus Prime (Orion Pax) figure, the COG Changers, and Robot battlers. Some of these new figures also reveal some fan-favorite characters who will be appearing in the upcoming movie.


The new Power Flip Optimus Prime (aka Orion Pax) will be available this summer and is priced at $49.99. This figure converts between four different modes, including Orion Pax, Cybertronian Truck toy, Optimus Prime, and Ultimate Optimus Prime.

The figure stands between 8-10 inches. Fans can hold the figure’s arms and flip the figure for an epic finale to finish the conversion to Ultimate Optimus Prime. The figure includes lights, sounds, and phrases that activate at the push of a button or by converting between modes. It speaks in English only and also includes a sword, Energon axe, shield, and Matrix of Leadership accessories that can attach to the action figure in each mode. It also includes 3x A76/LR44 button cell batteries. You can check out the images of the new figure below:

Also revealed is the Transformers One COG Changers Assortment. These are priced more economically at 9.99 a piece and are aimed at ages 6 and up. They will be out this summer. These are 4-inch figures converted from robot to ald mote in just one step. Fans can press the cog and the figure will automatically convert to its alt mode.

This simple conversion is perfect for young fans. Wave 1 of these figures will be out in the summer with more out in the fall. They include Bumblebee, Wheeljack, and Airachnid. Airachnid was already glimpsed in the trailer, but it’s nice to see that the classic G1 character Wheeljack will be appearing in the film as well. You can check out that assortment below:

Also coming from Hasbro is the Transformers One Robot Battlers Assortment. These are 4.5-inch figures priced at $14.99 a piece for ages 6 and up and are due out later this summer. These are easy-to-convert figures from robot to alt-mode in a few easy steps. The first assortment arrives in the summer and more characters are due out later in the fall.

The first wave includes Bumblebee, Sentinel Prime, and Elita-1. You can check out some images of the first wave of Robot Battlers figures for the movie below:

Last but not least is the Transformers One Robot Battlers two-pack featuring Optimus Prime and Megatron. This two-pack is priced at $24.99 for ages 6 and up. They will also be available later this summer. This is a two-pack of 4.5-inch figures that can convert from robot to alt mode in a few easy steps.

This looks to be a fun twist on the classic Rock ‘Em Sock ‘Em Robots motif. Fans can place the figures on Battle Bases and slide the finger slots for cool action moves. You have to knock a figure off the base to win the battle. The figures have articulated heads, arms, and legs for awesome poses. The set includes a Battle Base and an Energon Power Sword that attaches in Robot mode. The two-pack features Optimus Prime (aka Orion Pax) and Megatron (aka D-16).

Transformers One will showcase the previously untold origin story of Optimus Prime and Megatron. They were once friends bonded like brothers who ultimately changed the fate of Cybertron forever. This was before they became the leaders of the Autobot and Decepticon factions.


The new Transformers One products will be coming to most major retailers in the Summer of 2024. The new animated movie will be hitting theaters on September 20.

About Transformers One

Transformers One official poster

RELEASE DATE: September 20, 2024
EXECUTIVE PRODUCERS: Olivier Dumont, B.J. Farmer, Zev Foreman, Don Murphy, Brian Oliver, Matt Quigg, Steven Spielberg
PRODUCERS: Michael Bay, Aaron Dem, Tom DeSanto, Lorenzo di Bonaventura, Mark Vahradian
WRITERS: Andrew Barrer, Gabriel Ferrari, Bobby Rubio
DIRECTOR: Josh Cooley
PRODUCTION: Paramount Animation, Hasbro Entertainment
DISTRIBUTION: Paramount Pictures
CAST: Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Jon Hamm, Steve Buscemi, Keegan-Michael Key, Laurence Fishburne

SYNOPSIS: Transformers One is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. 

What do you think of the new Transformers One products coming soon from Hasbro? Are you looking forward to the movie? Do you think this is a great new project for the franchise? Let us know your thoughts about the new toys and upcoming film on The Illuminerdi’s social media.

SOURCE: Hasbro

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Jeff Harris

Jeffrey is an entertainment journalist and podcast host based in Los Angeles. He graduated from the University of Texas at Austin with a Bachelor of Science in Radio, TV, & Film and a Bachelor of Arts in Theater. Jeffrey is also a Staff Writer at where he writes about movies, TV, games, wrestling, interviews talent, and covers special events such as Anime Expo, Comic-Con, and CinemaCon. When Jeffrey is not binging his favorite seasonal anime or show, he enjoys playing dodge ball, gaming, watching films, and enjoying UT football. You can find him on Twitter @Wheeljack83.