Hasbro, a leading toy and game company, announces an incredible lineup for this year’s San Diego Comic-Con International. Fan-favorite brands to appear include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE, and Beyblade, as well as products based on premier collaboration brands, Star Wars™ and Marvel from The Walt Disney Company.
A New Era of Immersive Engagement
This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year’s design includes an impressive second story for live interviews. Designer Tom Whalen has tied the booth together by giving their booth a fresh new appearance, with each brand rendered in his iconic style, representing the company’s belief that at the heart of every brand is the HASBRO PULSE.
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“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”
Highlights at the Hasbro Booth #3213
Hasbro Pulse Booth: A physical manifestation of HasbroPulse.com, this hub is a place for all levels of fandom where fans can visit, explore, experience, and engage with their hottest products. Arcade1Up will also showcase their Marvel vs Capcom 2 X-Men ’97 Edition Deluxe Arcade Machine in the booth and The Infinity Game Board in the Hasbro streaming studio. The board includes an ever-expanding library of games, including Hasbro games.
Exclusive Giveaways: Fans can stop by the booth to pick up unique Hasbro pins; two different pins are given out each day!
Hasbro Pulse Toy Store: Physical product purchases return to the booth, offering the very best selection of toys and collectibles, including:
- Convention Exclusives: Attendees will have the opportunity to purchase exclusive Hasbro products such as TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK, G.I. JOE CLASSIFIED SERIES #130, COBRA COMMANDER (ONCE A MAN), STAR WARS: THE BLACK SERIES DARTH MAUL & SITH SPEEDER figure and vehicle, and MAGIC: THE GATHERING SECRET LAIR BURNING REVELATIONS.
- First To Market: Marvel’s MARVEL LEGENDS SERIES DEATH’S HEAD will make its debut at the Hasbro Pulse Toy Store.
Fan Engagement and Streaming
Hasbro Booth Experiential Area: The booth will feature an experiential area with fan-engagement opportunities and fun activities featuring fan-favorite Hasbro brands. This includes demos from Robosen and up-close product opportunities with Beyblade and the TRANSFORMERS ONE Power Flip Optimus Prime. Additionally, fans can create their own custom G.I. JOE file card and get airbrush tattoos of Hasbro brand logos to showcase their fandom.
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Hasbro Pulse Fanstreaming Studio: For the first time ever, the company will give fans a front-row seat to all the SDCC action with exclusive video streaming from the booth. Hosted by Toy Hunter’s Jordan Hembrough, and available for fans 18+ on the Hasbro Pulse YouTube channel, studio content will feature interviews, panel recaps, product reveals, franchise and design discussions, and more.
Hasbro Brand and Partner Panels
Thursday, July 25
- TRANSFORMERS ONE Panel: 11:45AM – 12:45PM | Hall H – Featuring talent Chris Hemsworth, Brian Tyree Henry, Keegan-Michael Key, along with Director Josh Cooley, and producer Lorenzo di Bonaventura.
- G.I. JOE Brand Panel: 5:00PM – 6:00PM | Room: 25ABC – Featuring the G.I. JOE development team with product news, stories, and pre-order launches.
Friday, July 26
- Marvel Legends Panel: 12:30PM – 1:30PM | Room: 5AB – Featuring Hasbro and Marvel product experts with news and Q&A.
- Star Wars Panel: 2:00PM – 3:00PM | Room: 7AB – In-depth look at the company’s latest Star Wars action figures.
- TRANSFORMERS Panel: 6:00PM – 7:00PM | Room: 25ABC – Behind-the-scenes with the TRANSFORMERS Toy Development team.
- Mighty Morphin Power Rangers Panel: 5:30 PM – 6:30 PM | Room 5AB – Featuring Melissa Flores, Ryan Parrott, Amy Jo Johnson, and Walter Jones.
- TRANSFORMERS & G.I. JOE Panel: 4:30PM – 5:30PM | Room 5AB – Featuring Robert Kirkman, Daniel Warren Johnson, Joshua Williamson, and Tom Reilly.
Saturday, July 27
- Celebrating 50 Years of Dungeons & Dragons: 10:00AM – 11:00AM | Room: 6DE – Industry experts discuss D&D’s pop culture impact.
- Magic: The Gathering Panel, Blogatog Live: 6:30 PM -7:30 PM | Room 24ABC – Mark Rosewater answers questions and reveals new cards.
Sunday, July 28
- Dungeons & Dragons: The Twenty-Sided Tavern Panel: 11:00AM | Room: 32AB – Featuring Taliesin Jaffe and co-creators discussing the theatrical experience.
Pop-Up Events
BEYBLADE X Comic-Con Showdown 2024: At Bards & Cards, Downtown San Diego, 936 5th Ave on Saturday, July 27. Free to the public, attendees can participate in 8-person tournaments.
Dungeons & Dragons 50th Anniversary Pop-Up Event: Hosted by Super7 at the Super7 San Diego Store, 701 8th Avenue, during San Diego Comic-Con 2024. Exclusive Super7 x D&D toys, apparel, and accessories will be available.
Hasbro’s 2024 SDCC presence promises to be a celebration of creativity, nostalgia, and fan engagement, bringing their beloved brands to life in exciting new ways.
Are you ready to experience Hasbro’s immersive world at San Diego Comic-Con 2024? Which fan-favorite brand are you most excited to see? Will you be grabbing one of the exclusive convention products? Share your excitement and join the conversation with us on social media!
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