Nintendo and Universal Japan Announce ‘Super NINTENDO World’ Theme Park

Universal Studios Japan announced Super Nintendo World, an interactive theme park that will include wearable tech to create an immersive experience.
super nintendo world theme park

Super Nintendo World is coming to Universal Studios Japan this summer. This was announced at a press event in Japan, and confirmed publicly by a music video posted to Nintendo’s YouTube channel. Tokyo-based reporter Kurumi Mori provided the details from the press event via Twitter, and Attractions Magazine uploaded video from the groundbreaking ceremony.

Super Nintendo World Mario Press Event

Universal Parks executives detailed what to expect from the Universal Studios Japan expansion, which is being described as a “life-sized, living video game,” and leans heavily into smartphone and wearable technology. To facilitate the collaborative games purportedly taking place, park-goers will be encouraged to buy wrist “Power Up Bands” which will pair with a smartphone. The specifics of the games and interactivity have not been detailed.

The Super Nintendo World park has also confirmed the “Mario Kart Experience,” though there are no details as to what type of ride this might be. While the immediate conclusion would be a go-kart track, it’s more likely that Universal Parks’ experience with VR attractions would come into play here. The vice chairman of Universal Parks, Mark Woodbury, described the attraction as an “attraction that is unlike any the world has ever seen,” adding that it will be the “most immersive and cutting edge technological attraction” that they could imagine.

Universal Studios Japan Groundbreaking Ceremony

Shigeru Miyamoto, father of Mario himself, joined two Universal Parks executives, J.L. Bonnier and Mark Woodbury, for a groundbreaking ceremony to kick off construction. Each of the three speakers addressed different aspects of the park, Bonnier and Woodbury describing immersive experiences and attractions, and Miyamoto excitedly described the experience as being able to feel “as if they are playing inside Nintendo Videogames.”

It’s also worth it to note that all three speakers were wearing oversized Mario hats and gloves during the entire ceremony. To complete the event, they joined Mario in a pose, flanked by Piranha Plants and pipes shooting confetti.


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Nick Galbraith

Most of my personality and conversation starters are just movie quotes, so I'm pretty interesting. I was once rated in the top 200 video game drummers, so I'm also pretty skilled. From Colorado, but now living in Boston without the accent.