IMAGINARY- Blumhouse Sets a Playdate in World of Imaginary Friends in Chilling Trailer

Blumhouse's 'Imaginary' takes us on a harrowing journey into the heart of childhood fears, where imaginary friends become a source of terror

From the creative minds at Blumhouse, known for revolutionizing the horror genre with titles like Five Nights at Freddy’s and M3GAN, comes a new spine-tingling film, Imaginary. This original horror movie delves into the seemingly innocent world of imaginary friends, posing a haunting question: Are these companions simply creations of a child’s mind, or do they mask something far more sinister?

A Sinister Twist on Childhood Innocence

Imaginary invites audiences to explore the blurred lines between imagination and reality. The film centers on Jessica (played by DeWanda Wise) and her family as they move back into her childhood home. It’s here that Jessica’s youngest stepdaughter, Alice (Pyper Braun), discovers Chauncey, a stuffed bear in the basement, sparking a series of increasingly disturbing events.

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What begins as innocent play between Alice and Chauncey soon spirals into something dark and unnerving. As Alice’s behavior grows more alarming, Jessica is drawn into a terrifying realization: Chauncey is not just a stuffed toy but something far more ominous.

A Cinematic Experience of Terror

Imaginary is a product of the collaborative genius of director and writer Jeff Wadlow, alongside writers Greg Erb and Jason Oremland. Produced by Jason Blum and Jeff Wadlow, the film promises to be a gripping addition to the Blumhouse repertoire. The cast also includes Tom Payne, Taegen Burns, Veronica Falcon, and Betty Buckley, each bringing depth and intensity to this eerie narrative.

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Set to release in theaters on March 8, 2024, Imaginary is presented by Lionsgate and Blumhouse in association with Tower of Babble. The film is poised to be a standout horror experience, tapping into deep-seated fears and the mysteries of the human psyche.

With the official trailer set to launch tomorrow, November 16, the excitement is palpable. Fans can already get a taste of the film’s chilling atmosphere through a newly released motion poster and a “Friends Forever” kids trailer tease video, both of which hint at the dark twists and turns awaiting in Imaginary.

Find out what happened to your imaginary friend when Imaginary releases in theaters on March 8, 2024.

About Imaginary


Release Date: March 8, 2024
Directed by: Jeff Wadlow
Written by: Jeff Wadlow & Greg Erb & Jason Oremland 
Produced by: Jason Blum, Jeff Wadlow, p.g.a.
Cast: DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, with Veronica Falcon, and Betty Buckley

From Blumhouse, the genre-defining masterminds behind FIVE NIGHTS AT FREDDY’S and M3GAN, comes an original horror film that taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?

When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.

As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Are these mental companions mere figments of a child’s creativity, or could they be gateways to something more profound and frightening? Did you have a friend that you talked to that no one else could see or hear? What have your made-up friends had you do that you probably should not have? Let us know if your Imaginary friend is watching and tell them that we believe they’re real and to not hurt us. Also, share your thoughts about the movie with us on social media.

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Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.