Mattel, a leader in the toy industry, has announced a multi-year licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by MGM Television’s hit series Wednesday. Slated for release in 2024, these products will be a fusion of the iconic characters from the series with the company’s beloved Monster High and Little People Collector properties.
A Perfect Blend of Iconic Characters and Cherished Toys
Cr. Vlad Cioplea/Netflix © 2022
The upcoming co-branded Wednesday dolls and collector sets will be integrated into Monster High and Little People Collector lines. Both Monster High and Wednesday share common themes, focusing on high schools filled with monsters, the supernatural, and trendsetting fashions. This synergy makes the collaboration between Mattel and Amazon MGM Studios a natural fit.
The Addams Family has been a pop culture staple for generations, but the fandom has seen a significant resurgence with the recent success of Wednesday on Netflix. The series, which follows Wednesday Addams’ adventures at Nevermore Academy, debuted in November 2022 and quickly became a global sensation. It reached #1 in 83 countries and soon after became the most-watched English-language series of all time on Netflix. This widespread popularity sets the stage for a highly anticipated launch of the co-branded products.
Mattel’s Commitment to Fans
The Monster High and Little People Collector brands are known for their pulse on social trends and commitment to inclusivity, aligning perfectly with the themes of the series. The collaboration is expected to appeal to fans of all ages, celebrating the unique charm and appeal of the Addams Family’s most enigmatic character.
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Fans eagerly awaiting the release of these co-branded dolls and collector sets can expect them to be available in 2024. The products will be sold through the Wednesday storefront on Amazon and other retailers, offering easy access to fans around the globe. This collaboration marks an exciting development for collectors and fans of the series, promising to bring a piece of Nevermore Academy into homes worldwide.
The partnership between Mattel and Amazon MGM Studios for Wednesday-inspired dolls and collector sets is a testament to the enduring appeal of iconic characters and the ever-evolving landscape of fan merchandise. As we look forward to their release in 2024, this collaboration is set to captivate both long-time fans of The Addams Family and new admirers of the series.
Season One of Wednesday, starring Jenna Ortega, is now streaming exclusively on Netflix.
About Wednesday
Showrunners / Executive Producers / Writers: Alfred Gough & Miles Millar
Director / Executive Producer: Tim Burton
Executive Producers: Steve Stark, Andrew Mittman (1.21 Entertainment), Kevin Miserocchi (Tee and Charles Addams Foundation), Kayla Alpert, Jonathan Glickman (Glickmania), Gail Berman, Tommy Harper, Kevin Lafferty
Cast: Jenna Ortega (Wednesday Addams), Gwendoline Christie (Principal Larissa Weems), Jamie McShane (Sheriff Galpin), Percy Hynes White (Xavier Thorpe), Hunter Doohan (Tyler Galpin), Emma Myers (Enid Sinclair), Joy Sunday (Bianca Barclay), Naomi J Ogawa (Yoko Tanaka), Moosa Mostafa (Eugene Ottinger), Georgie Farmer (Ajax Petropolus), Riki Lindhome (Dr. Valerie Kinbott), with Christina Ricci (Marilyn Thornhill)
Additional Cast: Catherine Zeta-Jones (Morticia Addams), Luis Guzmán (Gomez Addams), Fred Armisen (Uncle Fester) and Isaac Ordonez (Pugsley Addams)
Synopsis:
The series is a sleuthing, supernaturally infused mystery charting Wednesday Addams’ years as a student at Nevermore Academy, where she attempts to master her emerging psychic ability, thwart a monstrous killing spree that has terrorized the local town, and solve the murder mystery that embroiled her parents 25 years ago — all while navigating her new and very tangled relationships at Nevermore.
Which characters from Wednesday are you most looking forward to seeing in doll form, and why? How do you think Mattel will capture the unique essence of the series in these collector items? What other series or movies would you like to see the toy giant collaborate with in the future? Let us know what you think on social media!
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