IF Big Game Teaser Is The Best Commercial for a Commercial Ever Made

IF teases its upcoming Super Bowl commercial with the continuation of the greatest cold open of THE OFFICE

In a cinematic landscape often dominated by sequels and reboots, IF emerges as a breath of fresh air, promising to whisk audiences away on a whimsical journey through the power of imagination. Directed and written by John Krasinski, this innovative film, set to premiere on May 17, 2024, is a heartwarming exploration of childhood wonder, creativity, and the unseen friends who inhabit our world.

A Glimpse into the World of IF

IF introduces us to a young girl with a unique gift: the ability to see everyone’s imaginary friends. Portrayed by Cailey Fleming, her discovery leads her on an enchanting quest to reconnect these invisible beings with their human counterparts. The film, a collaboration between Paramount Pictures, Sunday Night, and Maximum Effort Productions, is not just a story but an ode to the boundless creativity of children.

The Genius Director, Writer, and Producer of the Film… And Everyone Else


John Krasinski, taking the helm as director, writer, and producer, crafts a narrative that is as touching as it is imaginative. Joining him in bringing this magical world to life is a dream cast, including Ryan Reynolds, Fiona Shaw, and Krasinski himself, with Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell lending their voices to the film’s most whimsical characters. IF is poised to be a visual and emotional spectacle, celebrating the invisible yet powerful connections that shape our lives.

RELATED: MOON GIRL AND DEVIL DINOSAUR – Devil Dinosaur’s Emotional New Arc Proves He’s More Than a Sidekick in Season 2

The casting of the film reads like a who’s who of Hollywood talent, promising performances filled with humor, warmth, and depth. Ryan Reynolds and John Krasinski are expected to deliver their trademark blend of charisma and comedic timing, while the legendary Fiona Shaw adds a layer of sophistication and gravitas. The voice talents of Waller-Bridge, Gossett Jr., and Carell will undoubtedly bring a delightful complexity to the film’s unseen characters, enriching the story’s tapestry.

Time to get IFFY

Cailey Fleming and BLUE star in Paramount Pictures’ “IF.”

In an age where digital distractions often eclipse simple play, IF serves as a poignant reminder of the magic that exists in the corners of our minds. The film invites viewers to revisit the forgotten lands of their imagination, to believe in the impossible, and to remember that friendship knows no bounds. IF is not just a movie; it’s a call to rediscover the wonder of childhood and to see the world with fresh eyes.

About IF


RELEASE DATE: May 17, 2024
EXECUTIVE PRODUCERS: John J. Kelly, George Dewey
PRODUCERS: Allyson Seeger, p.g.a., John Krasinski, p.g.a., Andrew Form, p.g.a., Ryan Reynolds
CAST: Cailey Fleming, Ryan Reynolds, John Krasinski, Fiona Shaw, Phoebe Waller-Bridge, Louis Gossett Jr., Alan Kim, Liza Colón-Zayas and Steve Carell

From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.

Which of the star-studded cast’s imaginary companions are you most excited to meet? How does IF inspire you to tap into your creativity and view the world anew? Are you worried this is a prequel to Krasinski’s other films? Let us know your thoughts on Discord!

KEEP READING: THE TIGER’S APPRENTICE – From Delicious Culinary Choices to Relating to Your Zodiac Sign


Kevin Fenix

Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.