Why SXSW Is the Perfect Way to Debut ROAD HOUSE

The Illuminerdi's Chalice Williams examines why SXSW is the perfect setting to debut the new Road House movie.
Road House

After months of videos and photos from the set being leaked, we finally have a trailer and release date for the Jake Gyllenhaal-led Road House. The remake of the 1989 cult classic that starred the late Patrick Swayze is set to release on Amazon Prime Video on March 21. It was recently announced that the film will kick off the annual South by Southwest Film and TV Festival held in Austin, Texas that runs from March 8 to March 16.

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Alongside Gyllenhaal are Daniela Melchior, Billy Magnussen, Jessica Williams, Joaquim de Almeida, rapper Post Malone, and UFC superstar Conor McGregor in his theatrical debut. While most are expected to attend the Austin premiere, one key individual will be notably absent. Director Doug Liman has expressed that he will not be present due to the studio’s decision to avoid a theatrical release of the film.

Fan Excitement Is Rising for Road House on Social Media

These days, some movies with major star power receive a straight-to-streaming release and most of which are fair. However, reports state that early screenings of the adrenaline-packed flick were a hit amongst audiences. This comes as no surprise seeing how the first clips and photos of a super ripped Gyllenhaal in a UFC ring sent social media into a frenzy. While the actor recently turned 43, he is showing no signs of aging as he was able to get into incredible shape for the role.

Road House
Image via Laura Radford/Prime Video

With many festival options such as Tribeca, Canes, and Toronto, it’s quite fitting that Road House would debut at SXSW over the others. General attendees do have the option to purchase passes and badges to attend the other festivals, but the South By is more for everyday people and movie junkies alike. Since the fans on socials were the ones that super hyped the film, it’s only right they have first access to seeing it. Chances are they will be the ones to further build excitement around it, encouraging more buzz and viewers when it releases on Prime Video on March 21.

SXSW decision-makers typically pick a heavy hitter to open the festival, with last year’s selection being Dungeons and Dragons. It’s clear many are banking on Road House being a hit, further questioning the decision to avoid a theatrical release. Gyllenhaal has long been a fan-favorite actor, with many calling him rather underrated.

With a career spanning 14 years, he’s stayed out of the media when it comes to negative publicity and is seen as unproblematic. His performance in Night Crawler sparked conversation that he could very well have earned an Oscar for that role, leading to believe one could be in his near future.

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Depending on how well the movie is received, chances are there could be a sequel to follow. This would mark the first time Gyllenhaal would have a franchise under his belt which would arguably be well deserved.

Road House will be streaming exclusively on Prime Video on March 21.

About Road House

Release Date: March 21, 2024
Director: Doug Liman
Writer: Anthony Bagarozzi, Chuck Mondry, and R. Lance Hill
Executive Producers: Audie Attar, Aaron Auch, Alison Winter, and JJ Hook
Producers: Joel Silver, Stephen Mirrione, and Brian M. O’Neill
Cinematography: Henry Braham
Production: Greg Barry
Distribution: Amazon Prime Video
Cast: Jake Gyllenhaal, Conor McGregor, Daniela Melchior, Jessica Williams, Lukas Gage, Billy Magnussen, Darren Barnet, Post Malone, Joaquim de Almeida, Dominique Columbus, Arturo Castro, Beau Knapp, and JD Pardo.

Synopsis: Ex-UFC fighter Dalton (Jake Gyllenhaal) takes a job as a bouncer at a Florida Keys roadhouse, only to discover that this paradise is not all it seems.

Will you be checking out Road House at SXSW or waiting for it to hit Price Video? Do you think it’ll be worthy of a sequel? How do you feel about a remake of the Swayze classic? Let us know what you think on social media!

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