Transformers fans will not want to miss this new Target-themed collaboration for one of their favorite Aubotos. Hasbro this week unveiled a new collaboration with retail store Target, the Transformers Generations Target Optimus Prime & Autobot Bullseye.
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The exclusive collab features the iconic Autobot leader transform into a Target delivery truck. The figure also comes with a new transformer version of Bullseye, the canine mascot of Target. Bullseye is an Autobot of course. The toy version of Bullseye will convert from dog mode into a mailer package inspired by the beloved Target icon.
TRANSFORMERS JOINS TARGET FOR AN EXCLUSIVE COLLABORATION
This special exclusive item went up for pre-order earlier today. It’s available to pre-order now at Target’s website for the price of $59.99, plus taxes, shipping, and handling fees. Fans can pre-order the new exclusive item HERE.
The new collab action figure is part of Target’s month-long celebration to honor the 40th anniversary of the Transformers franchise. This includes exclusive product reveals and pre-orders scheduled weekly in March. Additionally, fans will be able to tune into the Hasbro Pulse fanstream on YouTube every Thursday at 11:00 am EST in March for the latest product reveals and pre-order them at Target’s The Collector Spot. This will act as the premier destination for Transformers 40th Anniversary products.
You can also check out additional images of the new action figure set featuring Optimus Prime and Bullseye in the gallery below:
It’s fun when toymakers do fun little collaborations like this. Turning Bullseye into an Autobot is also cute. This looks to be a retooled version of the more recent Legacy G2 Laser Optimus Prime release. Except this time, he comes with the trailer cab set that came with the Kingdom Optimus Prime, which’s been repainted to look like a Target delivery trailer.
For fans who want to preorder this exclusive Target set with Optimus Prime and Bullseye, it’s expected to ship on June 23.
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What do you think of the news? Do you plan on pre-ordering this new exclusive Transformers Generations Target Optimus Prime & Autobot Bullseye? Would you like to see more retailer collaborations for the Transformers franchise such as this? Let us know your thoughts about the news on The Illuminerdi’s social media.
SOURCE: Target, Hasbro
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