[SDCC2023] Mattel To Unleash Awesome New Toy Extravaganza at San Diego Comic-Con 2023

Mattel marks its return to the San Diego Comic-Con (SDCC) 2023

Bringing a world of nostalgia and excitement, Mattel marks its return to the San Diego Comic-Con (SDCC) 2023, slated for July 19 to July 23. The toy titan’s participation will span across Booths #3029 and #2945, encompassing panel discussions, celebrity appearances, product demonstrations, and fan-centric activities. Prepare to be swept away by a flood of brand classics such as Masters of the Universe, Hot Wheels, Monster High, WWE, Jurassic Park, and more, promising an exhilarating experience for all fans.

Adding a fanfare to the countdown, Mattel Creations announces its celebrated “12 Days of Fandom” event beginning on July 10. It’s a 12-day spectacle, honoring the best of the brand and showcasing the latest collectibles across a broad range of iconic brands. Registered SDCC attendees can gain access to exclusive Comic-Con 2023 products and fan experiences by applying to the official Comic-Con 2023 Exclusives Portal until July 16. Stay updated with the 12 Days of Fandom at Mattel Creations!

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Mattel SDCC Fan Experiences:

  • WWE Superstar Meet & Greet 

Thursday, July 20 / 1:15 – 2:15 PM PT (Booth #3029)

Visit the Mattel booth for a meet and greet with the Superstars of WWE! 

  • Hot Wheels Design and Packaging Autograph Signing

Friday, July 21 / 12:30 – 1:30 PM PT (Booth #3029)

Meet the designers of a newHot Wheels line for a signing and giveaway. . Participants include Chris Colangelo, Kevin Cao, Mike Vasquez,Vic Blankenbaker, and Rich Orlina.

  • Monster High Design and Packaging Signing

Friday, July 21 / 2:00 – 3:00 PM PT (Booth #3029)

To celebrate 13 years of Monster High, come meet Monster High designers as they sign exclusive SDCC Monster High posters! 

  • Little People Collector Avatar: The Last Airbender Poster Giveaway

Thursday, July 20 – Saturday, July 22 / 3:30 – 4:00 PM PT  (Booth #3029)

Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show. 

  • UNO Ultimate Foil Card Giveaway

Thursday, July 20 – Saturday, July 22 / 4:30 – 5:00 PM PT (Booth #3029)

To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.

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Mattel Panels:

  • Mattel & WWE Elite Squad Fan Panel

Thursday, July 20 / 11:15 AM – 12:15 PM PT (Room: 6A)

The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic Con with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!

  • An Inside Look at Mattel’s Jurassic World Toy Design

Friday, July 21 / 11:00 AM – 12 PM PT (Booth #3029)

In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more! 

  • Masters of the Universe (MOTU) Design Panel

Friday, July 21 / 12:30-1:30 PM PT (Room 24ABC)

The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what’s to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty”lapel pin. By the Power of Grayskull!

This year’s San Diego Comic-Con is gearing up to be a spectacular playground for toy enthusiasts and pop culture fans alike. With a variety of experiences offered by Mattel, attendees are set for an unforgettable celebration of fandom, engagement, and play. Mark your calendars and stay tuned for more updates. By the Power of Grayskull, let the festivities begin!


What Mattel lines are you collecting? Are you a fan of WWE, Hot Wheels, Monster High or Jurassic Park? Which experience are you most excited about? Let us know on social media!

Source: Mattel

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Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.