BoxLunch, the pop culture-centric retailer with a philanthropic mission, and Entertainment Weekly, the iconic entertainment media outlet, are joining forces to bring a unique fan experience to this year’s San Diego Comic-Con. The BoxLunch x EW Treat Truck will be serving up delicious treats and exclusive merchandise, providing fans with a memorable way to celebrate their favorite fandoms.
A Unique Collaboration for Fans
The BoxLunch x EW Treat Truck will be open for business on Thursday, July 20th from 12pm to 6pm, and on Friday, July 21st and Saturday, July 22nd from 11am to 5pm. This unique collaboration is open to all fans, whether they hold a Comic-Con badge or not. The Treat Truck offers fans the opportunity to indulge in tasty summertime treats while expressing their love for their favorite fandoms.
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Every fan who visits the truck and shares their fandom using the hashtag #BoxLunchXEW will receive a surprise merchandise item from the retailers’s extensive selection of licensed fandom products. This could be anything from a t-shirt featuring their favorite character to a limited-edition collectible. In addition, for every social media post featuring the #BoxLunchXEW hashtag, the company will will donate a meal to their charitable partner, Feeding America®.
New BoxLunch Sonic the Hedgehog Collection
In addition to the SDCC events, BoxLunch has dropped a turbo-charged Sonic the Hedgehog collection! The collection features exclusive jackets, woven-button-ups, pins, bags, and so much more. Take a look at some of our favorite items below, or head over to the site to get yours.
Fandom and Philanthropy Combined
“At BoxLunch, we are passionate about connecting people through the power of fandom. We are thrilled to partner with Entertainment Weekly to bring this exciting activation to life. The Treat Truck perfectly encapsulates our shared commitment to providing unforgettable experiences for fans while supporting our philanthropic mission to help end hunger in the US with our partners at Feeding America.”
-Ed Labay, Executive Vice President of Merchandising and Marketing for Hot Topic Inc.-
This partnership between BoxLunch and Entertainment Weekly is a testament to the power of fandom and the positive impact it can have. Not only does it provide fans with a unique way to celebrate their favorite characters and stories, but it also helps to support a worthy cause.
Join the Celebration
The BoxLunch x EW Treats Truck will be located at 4TH AND K in Downtown San Diego. Fans are encouraged to keep an eye on the @BoxLunchGifts and @EW social media accounts for updates and surprises throughout the convention. Whether it’s a special guest appearance or an exclusive product reveal, there’s always something exciting happening at the Treat Truck.
So, if you’re a fan of pop culture and want to celebrate your favorite fandoms in a unique and meaningful way, make sure to visit the BoxLunch x EW Treats Truck at this year’s San Diego Comic-Con. It’s a unique opportunity to express your love for your favorite fandoms, enjoy some tasty treats, and support a worthy cause. Don’t miss out on this exciting event!
Are you excited to visit the BoxLunch x EW Treats Truck at San Diego Comic-Con? We’d love to hear about your experience! What fandom are you representing at the event? Which surprise merchandise item did you receive? Share your thoughts and photos on social media using the hashtag #BoxLunchXEW. Don’t forget, each post helps contribute a meal to Feeding America®.
Source: BoxLunch
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