Citizen Unveils Flagship Store on 5th Avenue in New York City with Exclusive Launch Event

Citizen's new flagship store in New York City offers an immersive retail experience, community events, and a museum dedicated to timekeeping innovation, celebrated with a star-studded launch event.
Citizen Store

Citizen, the renowned watchmaker, has opened its new flagship store at 605 Fifth Ave in New York City, steps away from Rockefeller Center. This innovative retail concept, the first of its kind in North America, offers an immersive shopping experience, showcasing Citizen’s legacy in watchmaking.

A Fusion of Retail and Community Space

Citizen Store

The flagship store, designed by Ken Park architecture, spans three floors. The first two floors are dedicated to immersive retail experiences, while the third floor serves as a community hub for events and activations. This level also houses a museum and archive, celebrating the company’s innovations in timekeeping.

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“New York City is a cultural epicenter bringing together all citizens of the world, and the ideal backdrop for Citizen Watch America to introduce our first U.S. based, multi-brand flagship.”

-Jeffrey Cohen, President, Citizen Watch America-
Citizen Guests

The launch event saw appearances from notable figures like Sally Holmes, Editor-in-Chief of InStyle, actor and content creator Jovel Roystan, and Team Promaster member and underwater photographer Bill Drumm. Each showcased their favorite watches, including the Sport Luxury, Axiom SC, and Promaster Dive Automatic.

Shop Their Style

The event highlighted the company’s latest collections, offering promotional prices on popular models:

These and other styles are available at Citizen.

Limited Edition Marvel Spider-Man Collector’s Boxed Set

Citizen Spider-Man Watch Box Set

Citizen’s partnership with Disney has expanded its appeal, with a presence at Disney Parks & Resorts and co-branded collections featuring Disney, Marvel, and Star Wars themes.

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A highlight of the store is the Limited Edition Marvel Spider-Man Collector’s Boxed Set, priced at $995. This set includes three unique Spider-Man watch styles, each reflecting a different aspect of the iconic Super Hero. The watches feature the company’s trademark Eco-Drive technology, eliminating the need for a battery.

If Time Doesn’t Stop, Why Would Citizen?


Established in 1918, Citizen has been a leader in the watch industry for over a century. Known for its technical precision, innovative mindset, and eco-mindful approach, Citizen was the first to create light-powered watches with Eco-Drive technology. The brand’s philosophy, “Better Starts Now,” reflects its commitment to continuous improvement and social responsibility.

The new flagship store in New York City is more than just a retail space; it’s a celebration of the brand’s rich history and commitment to innovation. With its unique blend of shopping, community engagement, and historical exploration, the store is set to become a landmark destination for watch enthusiasts and casual shoppers alike.


What are your thoughts on the blend of retail and community space? How do you think the store will enhance the shopping experience for watch enthusiasts? And what are your favorite Citizen watch designs or collections? Let us know which watches are your favorite on our Discord!

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Kevin Fenix

Professional Nerd | Amateur Human | Creative/Content Director The best way to describe Kevin Fenix is the kid you never tell what the buttons do in video games so you have a chance to win. Being 6’ 4” and Asian, he never really fit in, so he got comfortable standing out. Not only is it easy to find him in crowds, he dabbles in the culinary arts, does a little stand up and improv, and can honestly say Spider-Man is the Jesus-like influence of his life. Kevin Fenix loves dogs, movies, television, comics, comedy, and to shoot people… with video.