In a significant move that promises to delight fans worldwide, Mattel, Inc., and Universal Products & Experiences (UP&E) have announced the renewal of their licensing partnership, ensuring the continuation of the beloved Jurassic World toy line. This global, multi-year agreement covers a wide range of products, including action figures, playsets, roleplay items, preschool toys, vehicles, games, plush, and more, all inspired by the global dinosaur franchise.
A Legacy Continued
This renewed partnership is set against the backdrop of more than three decades of Jurassic World characters and stories, with an eye towards future expansions, including an eagerly anticipated event film slated for 2025. Additionally, the upcoming animated series, Jurassic World: Chaos Theory, produced by Universal Pictures, DreamWorks Animation, and Amblin Entertainment, is set to premiere on Netflix later this year, further expanding the franchise’s universe.
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Mattel’s role as UP&E’s global toy licensee for the Jurassic franchise is a testament to a successful collaboration that has not only positioned the dinosaur property as a premier toy property but also solidified its status as an evergreen success story in the toy industry. This partnership renewal underscores a shared commitment to innovation, quality, and engaging the Jurassic franchise fanbase with exceptional products and experiences.
Innovation and Craftsmanship at the Forefront
Nick Karamanos, SVP Entertainment Partnerships at Mattel, expressed enthusiasm about the continuation of this fruitful partnership, highlighting the company’s dedication to delivering “consistently stunning products, innovative marketing strategies, and impactful retail programs.” Mattel’s commitment to excellence and its ability to evolve with the franchise ensures that fans will have much to look forward to in the coming years.
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Rafa Macias, EVP and Global Commercial Officer for Universal Products & Experiences, praised Mattel’s “incredible innovation and craftsmanship,” noting the importance of their partnership in bringing thrilling and awe-inspiring toys to fans of all ages. The franchise’s enduring legacy, bolstered by this extended partnership, is set to captivate both new and longtime fans with its dynamic storytelling and immersive play experiences.
Mattel and Universal Promise Future Filled with Prehistoric Wonders
As the Jurassic franchise continues to expand its horizons with new films and animated series, Mattel and Universal’s renewed partnership is a beacon of excitement for the franchise’s global fanbase. This collaboration not only ensures the continued production of high-quality, innovative toys but also reinforces the Jurassic franchise’s position as a cornerstone of pop culture and entertainment.
Fans can anticipate a diverse range of toys inspired by the franchise that capture the essence of the franchise’s thrilling adventures and iconic dinosaurs. With Mattel at the helm of product innovation and Universal steering the franchise’s expansive storytelling, this dinosaur-filled universe is poised for even greater heights in the years to come.
Are you ready to embark on new prehistoric adventures with the latest Jurassic World toys? How do you think Mattel will innovate within the toy line? What kind of dinosaur toys do you want that aren’t out yet? Let us know your thoughts on Discord!
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