‘Spider-Man: No Way Home’ Marketing Originally Planned to Keep Classic Villains Secret

Spider-Man: No Way Home

Spider-Man: No Way Home originally planned to market the movie without revealing the inclusion of villains from the previous Spider-Man movie franchises.

Spider-Man has always been one of the most popular superheroes of all time! Mainly because of the character’s relatability to so many people, especially teenagers and young adults. Examples of that are his personal problems such as the relationships, stress and finances on top of the impact on his life to maintaining his secret identity as Spider-Man has. That’s not even including the dangerous crime fighting he has to do protect the people who need help from constant danger and his loved ones. But for Peter Parker there is no other way. He understands that “with great power, comes great responsibility.”

On that same note, the greater the hero, the greater the villains, and Spidey is known to have many of them. Great villains help drive the hero’s conflict both personally, physically and mentally. Spider-Man has a wide rogues gallery that consist of many iconic villains in Marvel’s history. Fortunately some of those iconic villains were adapted into live action cinema. Those live action Spider-Man film villains include Green Goblin, Doctor Octopus, Sandman, The Lizard and Electro, all of which appear in Spider-Man: No Way Home.

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As we already know No Way Home is a multiverse film, and it spotlights five past villains from Spider-Man’s film history entering the Marvel Cinematic Universe. What’s shocking is that after a recent interview with Tom Holland, he revealed that the studios (Marvel and Sony) originally planned or tried to keep the villains a secret from any marketing and promotion. But we all know that was not the case with both Alfred Molina (Doc Ock) and Jaime Foxx (Electro) both revealing that they were indeed reprising their villainous roles for No Way Home.

SpiderMan: No Way Home teasers, trailers, and promotion without the villains?

During Holland’s interview with Yahoo Entertainment UK, he explained that the original marketing plan for Spider-Man: No Way Home was omit the villains that appeared in the previous Spider-Man films. Holland explained that originally the first marketing promo would have shown “a civil war between [Spider-Man] and Doctor Strange”, keeping the multiverse theme a huge secret. Holland then explained that keeping secrets and speculations to reporters and fans have been hilariously difficult for him. It’s mainly because Holland is notorious for spoiling in films he is starring in.

Holland explained that “We’re pretty tired of constantly lying and deceiving people. I feel like my conscience is weighing on me now, It’s tough.” Holland’s girlfriend and co-star Zendaya even acknowledged that keeping the villains a secret in marketing would have been very exhausting. Holland then added “Remember when that was the initial marketing plan? The initial plan was to make the film seem like a civil war between myself and Doctor Strange and they were gonna keep everything a secret. That is impossible.”

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Zendaya hilariously added that she “loves” to look at theories fans put out online. Zendaya commented that “There’s some things where I’m like ‘why didn’t we think of that?’,” Zendaya then added, “It’s really cool and I think that’s part of the excitement and the fun, the theories and the ideas and possibilities.”  She continued, “There now is, because of the multiverse, literally an infinite amount of possibilities of what this film could be or could turn into. I think everybody should just go into it with no expectations and just have fun.”

Holland then added that it was fun working on the fight scenes with No Way Home’s villains especially Alfred Molina’s Doc Ock and Willem Dafoe’s Green Goblin. Holland explained that “People would have off-days and be like ‘Tom’s fighting with Willem today, we have to come in and watch that.'” Holland then added, “For me as well, I’d be doing scenes with these actors and fighting them or just working with them and they’d say ‘cut’ and I’d have a moment like when you’re almost outside of your body looking at yourself. This is crazy. It was wild. The fight scene I had with Willem was just mind-blowing.”

Holland further shared, “I’m very lucky. I have a certain lens that only I can see. I’m a huge fan of both franchises, but I also get to play Spider-Man in my franchise. So I have a lens and a memory of the first time fighting Willem that is crazy. It is mental.” With these comments and answers its safe to say that Marvel and Sony made a wise decision in showcasing the returning villains in Spider-Man: No Way Home‘s marketing. Mainly they needed some kind of promotional material to hype the film with excitement, and showing Spidey’s villains did just that.


Spider-man no way home poster marvel studios mcu tom holland benedict cumberbatch

For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero’s identity is revealed, bringing his super hero responsibilities into conflict with his normal life and putting those he cares about most at risk.

When he enlists Doctor Strange’s help to restore his secret, the spell tears a hole in their world, releasing the most powerful villains who’ve ever fought a Spider-Man in any universe. Now, Peter will have to overcome his greatest challenge yet, which will not only forever alter his own future but the future of the Multiverse.


Spider-Man: No Way Home is set to be released exclusively in theaters on December 17, 2021. The film stars Tom Holland, Zendaya, Benedict Cumberbatch, Jacob Batalon, Marisa Tomei, J.B. Smoove, Benedict Wong, Alfred Molina, and Jamie Foxx. The film is written by Chris McKenna and Erik Sommers, along with cinematography by Mauro Flore and music by Michael Giacchino. No Way Home is produced by Kevin Feige and Amy Pascal and directed by Jon Watts.

What do you think the hype would have been like if they didn’t reveals the villains in the Spider-Man: No Way Home marketing? Would people still want to see Spider-Man: No Way Home if they didn’t know about the villains? Did the marketing team really think people believe it would be a movie about Spider-Man vs. Dr. Strange? Let us know what you think in the comments below and share your Spider-Man: No Way Home reactions with us on Twitter.

Source: Yahoo Entertainment UK

KEEP READING: Spider-Man: No Way Home Review: A Truly Amazing Spider-Man Film


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Ryan Bueta

Just an average person that loves all thing Pop Culture. I graduated with a Bachelor's of Science In Public Health at California State University Northridge. Was exposed to Pop Culture Media in October 2015 at Los Angeles Comic Con (Formerly Stan Lee's Comikaze). Started being involved in the Pop Culture journalistic world by interviewing Power Rangers Actors in 2016. Then I created my own Social Media Outlet called Morphin Network where me and my team interview former Power Rangers actors, and report Power Rangers related news. Now currently I am a creative writer for the Illuminerdi