Razer™, the leading global lifestyle brand for gamers, and Retrosuperfuture (RSF), a unique brand positioning at the forefront of contemporary streetwear, have joined forces to create the “Razersuperfuture” exclusive sunglass model. This is Razer’s first collaboration on fashion eyewear and RSF’s foray into the gaming scene. The limited-edition glasses are curated by D-CAVE, a community space for the digital culture savvy, and are set to be released on May 5, 2023, at $239.00 USD / 249€ MSRP exclusively on Razer.com and select Retrosuperfuture stores.
The mask-like silhouette of the Razersuperfuture was inspired by sportswear pieces with urban streetwear vibes, featuring chunky acetate rims and temples onto which a wide lens has been mounted to offer extensive coverage and protection in use. The high-tech lens features a photochromic lens that can be used both indoors and outdoors, as well as a blue light protection finish for comfort during extended gaming sessions. The lenses will be scribed with Razer’s tagline, “For Gamers. By Gamers,” and each eyewear would be uniquely serialized on the right outer temples.
“Razer is no stranger to the fashion scene, having collaborated with renowned fashion and lifestyle brands as well as launched our own lines of apparels. We’re excited to work with Retrosuperfuture on our first eyewear to outfit the gamers from their gaming sessions to their everyday activities in our quest to outfit every aspect of the gamers’ world.”Addie Tan, Associate Director of Business Development at Razer
“Retrosuperfuture and Razer have come together to create a collection of eyewear that blends the best of both worlds. The result is a harmonious union of style and function, technical eyewear that is not only stylish but also built to withstand the rigors of intense gaming sessions.”Daniel Beckerman, CEO and Founder of Retrosuperfuture
The collaboration affirms the convergence of gaming culture in contemporary fashion, further positioning it at the center of contemporary pop culture. It is a testament of the impact of gaming within the cultural and fashion scene. Razersuperfuture exemplifies the convergence between two cultural scenes of gaming and fashion.
Curated by D-CAVE, the limited-edition glasses are exclusively available on Razer.com and select Retrosuperfuture stores. D-CAVE is a community space for the digital culture savvy, aiming to become the reference lifestyle space for the new Web 3.0 audience, a consumer marketplace of digital and physical wearables.
“Gaming and fashion have always been our passion, and we are thrilled to curate this partnership between two top brands like Razer and RSF. We believe gaming and Web 3.0 will change the world for the upcoming generations and our role is to be there to facilitate and enhance the best lifestyle projects for this new group of digital culture communities.”Stefano Rosso, co-founder and CEO of D-CAVE
The Razersuperfuture limited-edition glasses are the perfect combination of style and function, making them suitable for both gaming and everyday use. The collaboration between Razer and RSF represents the convergence of gaming culture in contemporary fashion and the impact of gaming within the cultural and fashion scene. The limited-edition glasses will undoubtedly be highly sought-after and a must-have for gamers and fashion enthusiasts alike.
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